K11 POP-UP WINTER EVENTS - BEST HOLIDAY IN THE UNIVERSE
Project Type
Output
Company
Date
Brand Team Event Project
Event Floor Plan and Set Up, Offline and Online Promotional Material, Mall Promotional Posm and Edm
LUSH Greater China Region
Dec 2023
As a designer in the Brand Team while working in LUSH Greater China Region, I supported the design aspect of the 2023 winter pop-up event at Hong Kong K11 Art Mall. Adapting from the Headquarter’s global direction with the main theme and visual of galaxy which spun from their hero bath products, our team also has the responsibility to create a suitable design and floor plan for the event venue in Hong Kong.
Final Event Set Up
In the development stage, I supported the design of the floor plan and set up of the event. Other than just preparing artwork at executional level, I also participated in discussion on the pop-up event operation, and contributed solutions on creating a more comprehensive and visually pleasing design for the graphics and the centrepiece.
Sketches on the floor plan and centre piece
I was also responsible for most of the design for both online and offline promotional visual materials. For the offline visual support at the event, I created multiple signages to be placed in the event as a silent seller of our message, workshop and offers. For online content, I handled the mall promotional POSM and multiple edm.
Signages Displayed in the Pop-up event beside the products
Online and Offline Signsages and Promotional Materials