Design Projects
From university projects and my time working for multiple companies and ecological NGOs, I gained a rich experience in handling visual materials with various media. I created and executed more than 50 original projects and campaigns with original visuals, including online and offline media, printing, photoshoots and more.
Works for LUSH Greater China Region
LUSH Fresh Handmade Cosmetics is an international cosmetic brand from the United Kingdom, inventing and innovating cosmetic and lifestyle products that possess their core values of being against animal testing, vegetarian, fresh, handmade, naked, and ethical buying. Working in the Greater China region, I am responsible for designing, adapting and printing for both branding and retailing for the Hong Kong, Macau and Taiwan markets.
The Full Moon Gift
Package Design | LUSH Greater China Region | Jun 2024
Designed the gift box package for LUSH as part of their Co-creation project, to celebrate the Mid-autumn festival from the Asian culture.
Do Good, Feel Good
Window Visual Merchandising Project | LUSH Greater China Region | Aug 2023
Highlighting LUSH’s 6 brand values that provide consumers an authentic and ethical choice of product, allowing the consumer to intrinsically feel good about their choice and purchase
What’s Your Hair Craving?
Window Visual Merchandising Project | LUSH Greater China Region | Apr 2024
Promoting the new and best selling haircare products by highlighting their unique ingredients, the project includes photoshoot and window displays.
K11 Pop-up Winter Events - Best Holiday in the Universe
Brand Team Event Project | LUSH Greater China Region | Dec 2023
Supported the design aspect of event floor planning and visual materials for the 2023 winter pop-up event and store in Hong Kong.
Hoppy New Year of the Rabbit
Window Visual Merchandising Project | LUSH Greater China Region | Jan 2023
Celebrating the year of rabbit from the lunar new year featuring the limited edition rabbit inspired products.
Small but Mighty
Window Visual Merchandising Project | LUSH Greater China Region | Mar 2023
Promoting our package-free hero product Shampoo Bar, emphasising on its multiple features despite its small size.
Works for Green Monday
Green Monday is a Hong Kong lifestyle company that promotes sustainable lifestyle and a plant-based diet, branching out with Green Common and OmniFoods. As a creative executive, I handled over 40 online and offline campaigns with original visual materials, and created visuals for sales campaigns, festival projects, expositions materials and more. I also gained the opportunity to lead multiple photoshoots for festive projects, ideating art direction, layout, set up, post-production editing and creating key visuals.
Mother’s and Father’s Day Vegan Cake Promotional Campaign
Promotional Campaign With Original key visuals and photoshoot direction | Green Monday | May 2022
Promoting the collaboration between Green Monday and Essentia By Holger Deh on their mother’s and father’s day vegan cake products.
![220615_TW LKK Co-op_新蔬食好港製造所_IG 1200x1200px_v5_工作區域 1 複本[FINAL].jpg](https://static.wixstatic.com/media/21b73d_59afa8ec0bc243c4ba4b87bc9a3ec062~mv2.jpg/v1/crop/x_0,y_359,w_5001,h_4282/fill/w_306,h_262,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/220615_TW%20LKK%20Co-op_%E6%96%B0%E8%94%AC%E9%A3%9F%E5%A5%BD%E6%B8%AF%E8%A3%BD%E9%80%A0%E6%89%80_IG%201200x1200px_v5_%E5%B7%A5%E4%BD%9C%E5%8D%80%E5%9F%9F%201%20%E8%A4%87%E6%9C%AC%5BFINAL%5D.jpg)
Vegan Hong Kong-style Meals Ingredients Seeding Box
Original Key Visuals for Packaging and Campaign | Green Monday | Jun 2022
Referencing Hong Kong neon light, common layout and typeface style to create a sketch-style key visual for the seeding box package.
Chinese New Year
Vegan Rice Cake Campaign
Promotional Campaign With Original key visuals and photoshoot direction | Green Monday | Nov 2022
Promoting the two types of vegan Chinese rice cake with a fresh and alternative look from the traditional Chinese New Year visual style.
Eshop campaign banners
Website banner with original graphics | Green Monday | 2021 - 2022
Original key visuals banners I created to be displayed at the top of the e-shop website.
World Vegetarian Month Promotional Campaign
Promotional Campaign With Original Key Visuals | Green Monday | Sep 2022
Created an original key visual for the promotional campaign with a relaxed and playful mulit-colour stamp style.
Promotional Stop Motion & Motion Graphic Videos
Social Media Post | Green Monday | 2021 - 2022
Video editing and original motion graphic for social media promotional and festive greeting purposes.
University Projects
素mate Flexitarian App
Virtual Pet Mobile Design and Supporting Materials | June 2021
A design project promoting the idea of “flexitarian”, that offer users a more adaptable and gradual experience to change their diet to a plant-based diet.
Local Annual SUP Consumption Survey 2019 Infographic
Infographics Social Media Post | OPCFHK | Jun 2020
Infographics portraying the result of the consumption survey of the No Straw Campaign.
Why Should I Care About Plastic?
Illustrated Social Media Post Series | OPCFHK | Jul 2020
Illustrations that explain the relationship between plastic and the ocean in a more in-depth perspective and from different aspects.
How To Respond To Live-Stranded Marine Mammals
Social Media Post | OPCFHK | Jun 2020
Illustration of the correct way to respond to a live-stranded marine mammal with 3 clear steps instructions.