MOTHER’S AND FATHER’S DAY
VEGAN CAKE PROMOTIONAL CAMPAIGN
Project Type
Output
Company
Date
Original Key Visuals including Photoshoot Direction, Post-production and Set Up, Tagline Design, Graphics
Stand Foamboard, Website Banner, Social Media Post
Green Monday // Collaboration with Essentia By Holger Deh
May 2022
To promote the collaboration between Green Monday and Essentia By Holger Deh on their mother’s and father’s day vegan cake products, I was responsible for its promotional campaign including the photoshoot direction, props preparing and set up, post-production touch up, graphics and more.
For the Mother’s Day Campaign, the key visual of the photoshoot and the graphics are based on a pastel colour scheme with a soft atmosphere and graphics. The graphical elements used gradients of white and red with transparency and curvy lines with line width, to compliment the bright red colour and smooth heart shape of the cake.
Complete Poster Design with Original Photo, Tagline Design and Graphics
For the Father’s Day Campaign, the Art Deco style with grey, gold and navy was intended to contrast with the Mother’s day campaign pastel colour scheme, and tried to pull away from the stereotype of blue colour associated with Father’s Day. The graphical elements also differ by using straight, geometric shapes and lines.
Complete Poster Design with Original Photo, Tagline Design and Graphics