WHAT’S YOUR HAIR CRAVING?
Project Type
Output
Company
Date
Team Window Visual Merchandising Project
Photoshoot, Video shooting and Storyboarding,
Printing Sundries & Signages
LUSH Greater China Region
Apr 2024
To promote the new haircare products with the changing season, our team created a window project featuring our brand new and best selling haircare products, highlighting their unique ingredients.
Hero Photographs
The key visuals photographs focus on the products with ingredients of Sea Salt, Wasabi and Tofu. It also links back to the key point of “haircare” by creating textural patterns from the ingredients to mimic the function of each ingredient: Sea Salt is exfoliating and volumising; Wasabi is stimulating and enhancing; and Tofu is restorative and shine-enchancing.
Window Visual Merchandising Printing Materials
The window materials are designed in a box form, with different information on each side, so the customer can learn more in-depth about each ingredient about its function and the products that utilse it. The design also include different textures of the ingredients and to enrich the visual.
Video Shooting of Close-up on the Ingredients & Video Storyboarding
Details & Drafts of the Visual Materials